Tech-Gofer

Event Info/New

Council Post: How To Counter Common Objections To Cloud Migration From The Board
Cloud Board Business Erp Transition Premise
Jul 15th, 2024 - How To Counter Common Objections To Cloud Migration From The Board Anise Madh is GM of Global Infor Practice at Wipro , a global leader in e-commerce and mobile solutions for Infor CloudSuite ERP M3 and LN. For any business executive, ensuring board satisfaction and cooperation is a daily imperative. To secure board member buy-in on innovative technology implementations, especially large overhauls like moving from on-premise tools to the cloud, business leaders would be wise to anticipate and ... [Read More]

Source: forbes.com
Target's AI Transformation: Elevating Employee Efficiency & Customer Delight
Customer Employees Experience Customers Store Tasks
Jul 15th, 2024 - AI automates routine tasks, enabling employees to focus on strategic activities. (CX). By integrating AI, brands like Target, with its Store Companion, empower employees to This blend of AI and human expertise enables faster, more accurate service, attuned to individual customer needs. Consequently, employees are better equipped to craft experiences that build lasting This article explores AI's transformative role in CX through employee enablement, showcasing how technology and human creativity ... [Read More]

Source: cmswire.com
The new data layer in martech has taken hold as the foundation upon which marketing AI will be built
Data Martech Layer Agents Marketing Martech Apps
Jul 14th, 2024 - / / By / In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of "composability" in martech stacks . Two of our most important findings, however, were the prioritization and adoption of foundational capabilities that are necessary for marketing to harness the full power of ... [Read More]

Source: chiefmartec.com
How to Configure HubSpot Service Hub for Customer Success Teams
Customer Success Data Hubspot Service Hub Teams Hub
Jul 12th, 2024 - Customer expectations are at an all-time high. Companies are moving away from a "growth at all costs" mentality to a smart and efficient growth mentality. With this shift, the focus on retaining customers, consistently adding incremental value (via proactive communication and planning), and delivering exceptional customer experiences has never been more critical. With the reinvention of HubSpot Service Hub in 2024, HubSpot provides customer success teams with a comprehensive set of tools to ... [Read More]

Source: learn.g2.com
Addressing Financial Organizations' Digital Demands While Avoiding Cyberthreats
Security Sase Organizations Network Cloud Services
Jul 12th, 2024 - The financial services industry has been at the forefront of the digital transformation age for some time. Agility and convenience are mandatory in this sector, and customers have expected reliable access to financial services at a moment's notice. Everything from basic transactions such as making transfers and payments, to more involved processes such as investments, loans and more, can now be completed online or with a mobile app. Growing the Attack Surface With Hybrid Working and Cloud ... [Read More]

Source: securityboulevard.com
3 strategies to navigate change as digital privacy evolves
Data Privacy Marketing Organization Business Solutions
Jul 12th, 2024 - Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology.  The evolving landscape: Privacy regulations and technological advancements Privacy has ... [Read More]

Source: martech.org
Data-Driven Decisions: Harnessing Big Data Analytics to Drive Business Success
Data Big Data Analytics Big Data Analytics Businesses Insights
Jul 11th, 2024 - Friday, 12 Jul 2024 In today's rapidly evolving business landscape, data is more valuable than ever. It fuels decision-making processes, drives innovation, and provides a competitive edge. As organizations strive to stay ahead, the importance of big data analytics cannot be overstated. This article explores how businesses can harness the power of big data to drive success and whether they are truly prepared for this transformative journey. Understanding Big Data Analytics Big data analytics ... [Read More]

Source: techiexpert.com
CDPs, their close kin and how to choose between them
Data Customer Cdp Platforms Marketing Party Data
Jul 10th, 2024 - Is it a CDP you're looking for? Or will another martech application better suit your needs? From time to time, you'll see a story about what is and what is not a customer data platform (CDP) . It's a legit question. If I buy something that's labeled as soap, I want it to do what I expect soap to do.  In the same way, the label "customer data platform" should include some things and exclude others. Companies shouldn't call their product a CDP if it doesn't fit the requirements.  Having ... [Read More]

Source: martech.org
The 10 Best CRM Software in 2024
Crm Users Sales Features User Month
Jul 10th, 2024 - Discover the 10 best CRM software options. Explore top solutions with detailed features, pricing and pros and cons to find the perfect CRM for your business needs. The best CRM software are generalized sales tools that allow businesses of all sizes to manage and track client interactions and streamline processes. The software offers a mix of core and advanced features, affordability, intuitive UX and customization for businesses to adapt the tool to fit their unique needs. While the providers ... [Read More]

Source: techrepublic.com
Contact Center Automation: Top Trends in 2024
Jul 9th, 2024 - Contact Center teams are often the busiest departments in an organization. Customer service agents must promptly respond to customers asking various questions through multiple communication channels. While automation is part of every business process, it is especially valuable in the contact center. Contact center automation tools help to drive efficiency and effectiveness of your agents. What is contact center automation? Contact center automation is the use of technology to automate common ... [Read More]

Source: customerthink.com