Tech-Gofer

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Is Your Cloud Security a Mess? Five Problems CNAPP Can Cure
Cloud Security Cnapp Environments Visibility Tools
Jul 2nd, 2024 - The rush to adopt cloud technologies can sometimes feel like sprinting towards a cliff's edge. Data breaches, compliance violations, overwhelmed teams – these troubling trends have become far too commonplace these days – especially when you consider that the cloud was supposed to make everything more simplified, streamlined and straightforward. Yet, this is not surprising when you consider the fundamental complexity and fluidity of cloud technology. As such, the traditional security ... [Read More]

Source: securityboulevard.com
10 ways AI can make IT more productive
Tasks Teams Data Business Software Team
Jul 2nd, 2024 - Every IT leader wants to build a productive organization. AI is ready to help. When it comes to maximizing productivity, IT leaders can turn to an array of motivators, including regular breaks, free snacks and beverages, workspace upgrades, mini contests, and so on. Yet there's now another, cutting-edge tool that can significantly spur both team productivity and innovation: artificial intelligence. Any task or activity that's repetitive and can be standardized on a checklist is ripe for ... [Read More]

Source: cio.com
6 core competencies every martech manager needs
Marketing Martech Technology Teams Marketing Processes Processes
Jul 2nd, 2024 - Here's how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. Marketing technology, or martech , refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, it's crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. There's no single best way to organize martech ... [Read More]

Source: martech.org
How Banks and Big Tech Use AI to Modernize Workflows
Tasks Data Workflows Intelligence Technology Pymnts
Jul 2nd, 2024 - Unlocking operational leverage is the name of the game for today's businesses. In the face of ongoing macroeconomic uncertainty , controlling for what is controllable while making the most of available resources is emerging as a way to capture growth. For instance, Amazon is equipping its finance teams with generative artificial intelligence (GenAI) tools designed to support and evolve legacy workflows across areas such as fraud detection, contract review, financial forecasting, personal ... [Read More]

Source: pymnts.com
Leveraging no-code automation for efficient network operations
Network Netops Automation Teams Code No Code
Jul 2nd, 2024 - In this Help Net Security interview, Lingping Gao, CEO at NetBrain , discusses the challenges NetOps teams face in maintaining production services due to outdated processes and growing infrastructures. No-code automation has the potential to address these challenges by allowing engineers to automate repetitive tasks, thereby enhancing efficiency and mitigating the risk of failures. What are the current challenges NetOps teams face in managing network infrastructures? Simply put, NetOps teams ... [Read More]

Source: helpnetsecurity.com
The importance of integrating security in planning and implementing SD-WAN
Security Sd Wan Sd Wan Organizations Devices
Jul 1st, 2024 - Let's learn why SD-WAN is gaining popularity, how CIOs can implement it, and its benefits. The global cyber threat landscape continues to become a concern for organizations, with the number of reported attacks growing consistently. Last year saw a 90% increase in ransomware cases, wherein the victims were publicly extorted. Around 5,000 organizations were affected, twice the number of victims recorded in the previous year. Also, ransomware-as-a-service is a growing problem as cybercriminals use ... [Read More]

Source: cio.com
No Excuses: Time to Build a Cohesive Omnichannel Engagement Strategy
Customer Strategy Omnichannel Data Businesses Engagement
Jul 1st, 2024 - Leveraging data and technologies, businesses can create tailored messages that boost engagement and drive revenue. A cohesive omnichannel strategy aligns all channels, improving customer understanding and driving more effective marketing strategies. strategy is essential for businesses seeking to meet and exceed customer expectations. An effective omnichannel approach ensures seamless and consistent interactions across all of a brand's touchpoints, including online, in-store, mobile and social ... [Read More]

Source: cmswire.com
The Role of AI in Automating CRM Workflows
Jun 28th, 2024 - on Unsplash Systems for managing customer interactions and streamlining procedures to increase revenue are crucial tools for modern companies. However, conventional CRM systems frequently require high human labor for jobs like data input, lead scoring, and follow-up reminders. At this point, artificial intelligence (AI) becomes relevant and provides a revolutionary method of automating CRM processes. By automating these mundane chores, AI not only improves productivity but also liberates CRM ... [Read More]

Source: customerthink.com
How to master identity resolution in a warehouse-native world
Data Identity Customer Resolution Capabilities Warehouse
Jun 26th, 2024 - An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates ... [Read More]

Source: martech.org
Is MACH Architecture at an Inflection Point for Digital Experiences?
Mach Architecture Digital Experience Business Birkholm Petersen
Jun 25th, 2024 - MACH architecture — Microservices-based, API-first, Cloud-native SaaS and Headless — has reached an "inflection point" because many industry verticals want to build off a model that decouples the user interface from diverse "as-as-service" digital experience modules. last week in New York City where digital customer experience professionals came to advance the movement toward composability and open, best-of-breed technology ecosystems. "MACH's earliest evangelists are ecommerce ... [Read More]

Source: cmswire.com