Tech-Gofer

Event Info/New

How to Configure HubSpot Service Hub for Customer Success Teams
Customer Success Data Hubspot Service Hub Teams Hub
Jul 12th, 2024 - Customer expectations are at an all-time high. Companies are moving away from a "growth at all costs" mentality to a smart and efficient growth mentality. With this shift, the focus on retaining customers, consistently adding incremental value (via proactive communication and planning), and delivering exceptional customer experiences has never been more critical. With the reinvention of HubSpot Service Hub in 2024, HubSpot provides customer success teams with a comprehensive set of tools to ... [Read More]

Source: learn.g2.com
Addressing Financial Organizations' Digital Demands While Avoiding Cyberthreats
Security Sase Organizations Network Cloud Services
Jul 12th, 2024 - The financial services industry has been at the forefront of the digital transformation age for some time. Agility and convenience are mandatory in this sector, and customers have expected reliable access to financial services at a moment's notice. Everything from basic transactions such as making transfers and payments, to more involved processes such as investments, loans and more, can now be completed online or with a mobile app. Growing the Attack Surface With Hybrid Working and Cloud ... [Read More]

Source: securityboulevard.com
3 strategies to navigate change as digital privacy evolves
Data Privacy Marketing Organization Business Solutions
Jul 12th, 2024 - Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology.  The evolving landscape: Privacy regulations and technological advancements Privacy has ... [Read More]

Source: martech.org
Seamless Stitches: AI Integration Into Journey Orchestration for Tailored CX
Data Customer Experiences Marketers Journey Orchestration Customers
Jul 12th, 2024 - Customers of today expect personalized experiences at every touchpoint. Now more than ever, marketers face the challenge of meeting these expectations while managing an overwhelming amount of data and interaction channels. As a result, businesses are turning to AI to deliver tailored customer experiences that drive engagement and revenue. Let's examine some key issues concerning AI integration into journey orchestration.  By analyzing vast datasets, AI can uncover patterns, predict ... [Read More]

Source: cmswire.com
AI's Impact on Property Insurance Coverage
Claims Insurers Risk Data Insurance Claim
Jul 11th, 2024 - Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, such as computer systems for assistance in quickly answering complicated questions, researching a specific topic, or creating an image. Put another way, AI is the ability for computers to do tasks and solve problems that would otherwise require human intelligence, but to do those jobs faster and more efficiently. In the insurance industry, AI can be applied to accelerate underwriting and claims ... [Read More]

Source: jdsupra.com
Data-Driven Decisions: Harnessing Big Data Analytics to Drive Business Success
Data Big Data Analytics Big Data Analytics Businesses Insights
Jul 11th, 2024 - Friday, 12 Jul 2024 In today's rapidly evolving business landscape, data is more valuable than ever. It fuels decision-making processes, drives innovation, and provides a competitive edge. As organizations strive to stay ahead, the importance of big data analytics cannot be overstated. This article explores how businesses can harness the power of big data to drive success and whether they are truly prepared for this transformative journey. Understanding Big Data Analytics Big data analytics ... [Read More]

Source: techiexpert.com
6 key issues when deciding to consolidate or upgrade your martech stack
Platforms Data Performance Legacy Costs Tools
Jul 11th, 2024 - From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade. CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: "Enhance performance with existing tools or reduce expenses to align with current performance levels," a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in ... [Read More]

Source: martech.org
The 10 Best CRM Software in 2024
Crm Users Sales Features User Month
Jul 10th, 2024 - Discover the 10 best CRM software options. Explore top solutions with detailed features, pricing and pros and cons to find the perfect CRM for your business needs. The best CRM software are generalized sales tools that allow businesses of all sizes to manage and track client interactions and streamline processes. The software offers a mix of core and advanced features, affordability, intuitive UX and customization for businesses to adapt the tool to fit their unique needs. While the providers ... [Read More]

Source: techrepublic.com
CDPs, their close kin and how to choose between them
Data Customer Cdp Platforms Marketing Party Data
Jul 10th, 2024 - Is it a CDP you're looking for? Or will another martech application better suit your needs? From time to time, you'll see a story about what is and what is not a customer data platform (CDP) . It's a legit question. If I buy something that's labeled as soap, I want it to do what I expect soap to do.  In the same way, the label "customer data platform" should include some things and exclude others. Companies shouldn't call their product a CDP if it doesn't fit the requirements.  Having ... [Read More]

Source: martech.org
Contact Center Automation: Top Trends in 2024
Jul 9th, 2024 - Contact Center teams are often the busiest departments in an organization. Customer service agents must promptly respond to customers asking various questions through multiple communication channels. While automation is part of every business process, it is especially valuable in the contact center. Contact center automation tools help to drive efficiency and effectiveness of your agents. What is contact center automation? Contact center automation is the use of technology to automate common ... [Read More]

Source: customerthink.com