Jun 5th, 2024 - Here's how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This collaboration is essential for exploring AI use cases in marketing, integrating data from various ... [Read More]

Jun 5th, 2024 - Thursday, 6 Jun 2024 Contents Transformation Strategy Key Strategies for Digital Transformation Assess your current digital maturity Define Clear Objectives and Goals Invest in the Right Technologies Promote the development of digital culture Make operations easier with automation Improving the quality of customer service Outsource Non-Core Functions Agile Methodologies Monitor changes continuously Collaborate with Digital Partners The challenges of business transformation Conclusion The ... [Read More]

Jun 5th, 2024 - CDPs arose to solve the problem of siloed customer data. Initially aimed at creating a unified customer view for marketers, their implementation has proven more complex than anticipated, yet the benefits are clear. The CDP market is highly fragmented, with both pure play vendors and major tech companies like Adobe and Salesforce.   Implementing a CDP is challenging and involves comprehensive contract negotiations, data organization, product management planning, and skilled marketing ... [Read More]

Jun 4th, 2024 - Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era. Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing ... [Read More]

Jun 4th, 2024 - Getting behind the curtain on the benefits — and challenges — of predictive analytics in customer experience. Leveraging predictive analytics helps optimize resource allocation, reducing waste and aligning efforts with predicted demand. Predictive analytics identifies emerging trends, allowing businesses to adapt strategies and stay relevant in a dynamic market. Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a ... [Read More]

Jun 4th, 2024 - Every business strives to attain a top position. The company's management must develop strategies to enhance its effectiveness and minimize expenses to achieve this. Many regard automation as one of the best strategies that companies can deploy. It helps achieve increased efficiency, improved control, accuracy, and growth, which are all beneficial to any business and enhance the business's profit. Here is the breakdown of the return on investment and the advantages of robotic process in ... [Read More]

Jun 3rd, 2024 - Amperity , an AI-powered enterprise customer data platform (CDP) for consumer brands, has unveiled a new composable approach for customer data management: the Lakehouse CDP. Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data. IT teams can optimise how data is stored and processed with any platform that uses lakehouses' open table formats to save time and lower costs. This composable and more secure flow of data ensures brands ... [Read More]

Jun 3rd, 2024 - Imagine having a highly efficient, self-improving assistant that minimizes manual tasks and errors and allows you to focus more on strategic thinking and innovation.  Intelligent automation (IA) allows you to do just that. IA is essentially a combination of artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) that upgrades your operational toolkit, including your payroll management . This speeds up processes and enhances them using smart, adaptive ... [Read More]

May 30th, 2024 - Exploring what a composable architecture is, the critical role of leadership and the initial steps marketers can take to build a composable roadmap. Any marketer surely knows the value of being able to adapt quickly and efficiently to technological advances and changing market conditions. A composable marketing technology architecture offers a promising solution by allowing businesses to become more agile, resilient and customer-focused. ." Let's explore what a composable architecture is, the ... [Read More]

May 29th, 2024 - Consider the following two stats: 86% of web app attacks in 2022 were due to stolen credentials according to the Verizon DBIR . 60% of US-based users said they gave up accessing an app in the last month because they forgot their password according to the FIDO Online Barometer Report . This shows the delicate balance organizations need to strike between security and user experience when considering customer authentication and identity management. Too much friction and users drop off, not enough ... [Read More]