May 21st, 2024 - Global expansion is more than just a strategy; it is an ambitious goal charged with complexities and opportunities. When a company decides to expand into international territories, it inevitably invites risks, such as legal challenges, compliance complications, cultural incompatibilities, global talent discovery, and, the biggest of them all, remote workforce management . For instance, if a company in Spain wants to set up its base of tech operations in India, understanding the talent landscape ... [Read More]

May 21st, 2024 - We completed a comprehensive review of Bitrix24, where we explore its features, pricing and alternatives in this detailed analysis. Bitrix24's fast facts Our product rating: 4.1/5 Pricing: A forever-free plan plus premium plans starting at $49 per organization per month. Key features: Offers a suite of business products in addition to CRM software. AI-powered assistant. Estimates, invoices and payment tracking. Individual and team performance tracking. Email marketing and automations. 600+ ... [Read More]

May 21st, 2024 - Whether it's the way we're raised, the cultures we come from, or the lifestyles we lead, a number of factors shape what we want to buy, and why we want to buy it. Despite these differences, consumers have something in common: we all want to feel seen and valued as unique individuals and we love to be recognized through personalized experiences. In our data-driven world, brands have ample opportunities to collect valuable information from customer touchpoints, including purchase history, cart ... [Read More]

May 20th, 2024 - Navigating the VSM landscape: Strategies for seamless digital transformation—a chat with Serge Lucio, General Manager of the Agile Operations Division at Broadcom Our article focuses on an interview with Serge Lucio, General Manager of the Agile Operations Division at Broadcom. Conducted amidst recent studies and our 4 th annual VSM Summit, this insightful conversation provides valuable insights into the world of Value Stream Management (VSM). We explore key takeaways from the interview, ... [Read More]

May 20th, 2024 - Discover the focus, use cases and weaknesses of 10 different types of customer data platforms. MarTech.org has defined a CDP as follows.  "Customer data platforms ( CDP ) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems."  That's a good definition, but it leaves a lot ... [Read More]

May 20th, 2024 - For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It's obvious, right? By reducing the number of apps, you will save money, have a better user experience, and improve your governance control. The CFO's default answer to optimizing martech costs? Cut apps. The CIO's default answer to optimizing martech governance? Cut apps. Seems rational. But what if it wasn't necessarily true? Last week, on #MartechDay (May 7), Frans Riemersma and I released the ... [Read More]

May 20th, 2024 - What To Know About Using A GenAI Co-Marketer Pratik is the CEO North America at and Netcore Unbxd. The digital marketing landscape is undergoing a tectonic shift. For the past several years, marketers have been using AI and machine learning to automate tasks and improve efficiency (e.g., content creation, customer segmentation, etc.). Now, marketers have access to technology that can elevate conversion effectiveness. In fact, Forrester Research recently proclaimed that "over the next decade, ... [Read More]

May 20th, 2024 - Monday, 20 May 2024 In order to maintain a competitive edge in the rapidly evolving business landscape, small and medium-sized enterprises (SMEs) are perpetually seeking novel approaches to stay flexible, agile, and poised to grasp any given opportunity. However, keeping up with daily operations and satisfying market expectations can be a constant challenge due to limited resources and tight budgets. Cloud-based enterprise resource planning (ERP) software has completely transformed the ... [Read More]

May 20th, 2024 - Organizations in nearly every industry have increasingly digitized business operations. But with this increased digitization comes increased reliance on technology and business applications. According to a recent Gartner Research report , employees today rely on 11 applications on average to perform their tasks each day. Employees are now expected to be, or make themselves, proficient in a variety of business applications. But most software features aren't inherently easy for users to learn. ... [Read More]

May 20th, 2024 - In today's digital age, the retail industry has undergone significant transformations, driven largely by the rise of e-commerce and consumers' evolving expectations. Traditionally dominated by physical stores, the home improvement industry has not been immune to these changes. As consumers increasingly seek seamless shopping experiences across various touchpoints, the concept of the omnichannel customer experience has emerged as a crucial strategy for retailers. This article delves into the ... [Read More]