Tech-Gofer

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AI's Impact on B2B Marketing Spotlights Value of Workflow Automation
B2b Marketing Pymnts Business Customer Data
Jul 1st, 2024 - Today's increasingly digitized business-to-business (B2B) tech stack has transformed the way companies do business. At the same time, it is also transforming the way companies get business. That's because, with the news last week (June 27) that accounts payable (AP) management firm  Medius has introduced a pair of artificial intelligence (AI)-powered offerings, B2B firms are beginning to explore where else AI can be applied across their operations. And companies across sectors are finding ... [Read More]

Source: pymnts.com
The importance of integrating security in planning and implementing SD-WAN
Security Sd Wan Sd Wan Organizations Devices
Jul 1st, 2024 - Let's learn why SD-WAN is gaining popularity, how CIOs can implement it, and its benefits. The global cyber threat landscape continues to become a concern for organizations, with the number of reported attacks growing consistently. Last year saw a 90% increase in ransomware cases, wherein the victims were publicly extorted. Around 5,000 organizations were affected, twice the number of victims recorded in the previous year. Also, ransomware-as-a-service is a growing problem as cybercriminals use ... [Read More]

Source: cio.com
Remote digital forensics is redefining investigation and cybersecurity
Digital Forensics Data Tools Security Threats
Jul 1st, 2024 - In the digital age, lives and businesses are deeply integrated with technology, increasing the risk of cyber threats. Digital forensics is vital for defending against cybercrime, requiring advanced tools that go beyond traditional methods. Remote digital forensics addresses challenges like cyber-physical systems, mobile technology growth and expansive networks crossing borders. Significant factors necessitating remote digital forensics Globalization of digital crime: Cyber threats impact global ... [Read More]

Source: securitymagazine.com
What Is the Best Dialer for My Call Center?
Dialers Call Agents Calls Agent Center
Jun 28th, 2024 - Learn about five types of call center dialers, including the benefits and drawbacks of each solution. Discover the ideal dialing solutions to enhance productivity and efficiency in your operations. Choosing the right vessel is critical when setting out on the open waters. Though not exactly the same thing, picking the best dialer for your call center is also critical for meeting your specific business goals and reaching the most people with the least staff. There are ups and downs to each kind ... [Read More]

Source: techrepublic.com
Maximizing Efficiency: How Workflow Management Software Enhances Business Processes
Jun 28th, 2024 - In the dynamic landscape of modern business, efficiency reigns supreme. Companies strive to streamline operations, minimize errors, and maximize productivity to stay competitive. In this quest for optimization, managed IT services have become indispensable allies, providing cutting-edge solutions to meet evolving demands. Among these solutions, workflow management software is a powerful tool for enhancing business processes and driving growth. Workflow management software offers a systematic ... [Read More]

Source: ventsmagazine.com
How M&M's transformed ERP and commerce with composable architecture
Mars Wrigley M M's Mach Alliance Experience Barz Brand
Jun 28th, 2024 - Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. Marketers gathered in New York last week to share strategies and gains in making their stacks composable. The MACH Alliance hosted MACH THREE, a two-day event that welcomed over 600 attendees. Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition ... [Read More]

Source: martech.org
The Role of AI in Automating CRM Workflows
Jun 28th, 2024 - on Unsplash Systems for managing customer interactions and streamlining procedures to increase revenue are crucial tools for modern companies. However, conventional CRM systems frequently require high human labor for jobs like data input, lead scoring, and follow-up reminders. At this point, artificial intelligence (AI) becomes relevant and provides a revolutionary method of automating CRM processes. By automating these mundane chores, AI not only improves productivity but also liberates CRM ... [Read More]

Source: customerthink.com
How to master identity resolution in a warehouse-native world
Data Identity Customer Resolution Capabilities Warehouse
Jun 26th, 2024 - An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates ... [Read More]

Source: martech.org
Why Digital Transformation Strategy is Important for Businesses in 2024?
Digital Customer Transformation Businesses Data Strategy
Jun 25th, 2024 - Businesses face new challenges and chances. They come from fast tech advances, changing consumer preferences, and global disruptions. Enterprise digital transformation across industries is adopting digital transformation. They aim to remain competitive and relevant in the digital age. This article explores the importance of digital transformation for businesses in 2024. It explains key points and gives practical insights for success. Top 5 Reasons Why Digital Transformation Strategy is ... [Read More]

Source: ventsmagazine.com
Is MACH Architecture at an Inflection Point for Digital Experiences?
Mach Architecture Digital Experience Business Birkholm Petersen
Jun 25th, 2024 - MACH architecture — Microservices-based, API-first, Cloud-native SaaS and Headless — has reached an "inflection point" because many industry verticals want to build off a model that decouples the user interface from diverse "as-as-service" digital experience modules. last week in New York City where digital customer experience professionals came to advance the movement toward composability and open, best-of-breed technology ecosystems. "MACH's earliest evangelists are ecommerce ... [Read More]

Source: cmswire.com