May 22nd, 2024 - A step-by-step guide to improving the quality of your marketing data and keeping it there. You know data is central to everything we do because it's the subject of a number of cliches. The first of which was probably "data is the new oil."  The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. "The new oil" cliche was quickly followed by: ... [Read More]

May 22nd, 2024 - Wednesday, 22 May 2024 Contents The Benefits of Cloud Computing  Assessing Your Cloud Readiness  Applications and Data Assessment  Cloud Skills and Culture Assessment  Network Assessment  Cost Assessment  Choosing The Right Cloud Model  Public Cloud  Private Cloud Hybrid Cloud  Developing A Cloud Migration Strategy  Managing Cloud Costs Ensuring Cloud Security and Compliance  Integrating Cloud With Existing Systems  Takeaway In the ... [Read More]

May 22nd, 2024 - How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships. In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. Automation helps you meet this demand efficiently, ensuring that every interaction is timely and relevant, significantly enhancing the customer experience and fostering stronger relationships. Let's break down ... [Read More]

May 22nd, 2024 - 2023 saw significant advances in AI-driven chatbots and natural language processing, enhancing customer interaction across digital platforms. AI predictive analytics and customer routing refine marketing strategies, improving conversion rates and customer lifetime value. Artificial intelligence (AI) has fully moved from the back office — for marketing activities like model propensity scoring, churn and attrition detection and mitigation, and process planning and optimization ... [Read More]

May 21st, 2024 - Whether it's the way we're raised, the cultures we come from, or the lifestyles we lead, a number of factors shape what we want to buy, and why we want to buy it. Despite these differences, consumers have something in common: we all want to feel seen and valued as unique individuals and we love to be recognized through personalized experiences. In our data-driven world, brands have ample opportunities to collect valuable information from customer touchpoints, including purchase history, cart ... [Read More]

May 20th, 2024 - What To Know About Using A GenAI Co-Marketer Pratik is the CEO North America at and Netcore Unbxd. The digital marketing landscape is undergoing a tectonic shift. For the past several years, marketers have been using AI and machine learning to automate tasks and improve efficiency (e.g., content creation, customer segmentation, etc.). Now, marketers have access to technology that can elevate conversion effectiveness. In fact, Forrester Research recently proclaimed that "over the next decade, ... [Read More]

May 20th, 2024 - Navigating the VSM landscape: Strategies for seamless digital transformation—a chat with Serge Lucio, General Manager of the Agile Operations Division at Broadcom Our article focuses on an interview with Serge Lucio, General Manager of the Agile Operations Division at Broadcom. Conducted amidst recent studies and our 4 th annual VSM Summit, this insightful conversation provides valuable insights into the world of Value Stream Management (VSM). We explore key takeaways from the interview, ... [Read More]

May 20th, 2024 - Discover the focus, use cases and weaknesses of 10 different types of customer data platforms. MarTech.org has defined a CDP as follows.  "Customer data platforms ( CDP ) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems."  That's a good definition, but it leaves a lot ... [Read More]

May 20th, 2024 - In today's digital age, the retail industry has undergone significant transformations, driven largely by the rise of e-commerce and consumers' evolving expectations. Traditionally dominated by physical stores, the home improvement industry has not been immune to these changes. As consumers increasingly seek seamless shopping experiences across various touchpoints, the concept of the omnichannel customer experience has emerged as a crucial strategy for retailers. This article delves into the ... [Read More]

May 20th, 2024 - Organizations in nearly every industry have increasingly digitized business operations. But with this increased digitization comes increased reliance on technology and business applications. According to a recent Gartner Research report , employees today rely on 11 applications on average to perform their tasks each day. Employees are now expected to be, or make themselves, proficient in a variety of business applications. But most software features aren't inherently easy for users to learn. ... [Read More]