Jun 4th, 2024 - Attractive young european businesswoman using laptop with abstract glowing blue business charts and graphs hologram on blurry office interior background. Innovation, future and fintech concept. Double exposure In today's digital age, the volume of data generated has grown exponentially, presenting both challenges and opportunities for organizations across industries. Amidst this data deluge, the field of data analytics has emerged as a critical tool for extracting valuable insights, driving ... [Read More]

Jun 4th, 2024 - Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era. Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing ... [Read More]

Jun 4th, 2024 - Getting behind the curtain on the benefits — and challenges — of predictive analytics in customer experience. Leveraging predictive analytics helps optimize resource allocation, reducing waste and aligning efforts with predicted demand. Predictive analytics identifies emerging trends, allowing businesses to adapt strategies and stay relevant in a dynamic market. Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a ... [Read More]

Jun 3rd, 2024 - Imagine having a highly efficient, self-improving assistant that minimizes manual tasks and errors and allows you to focus more on strategic thinking and innovation.  Intelligent automation (IA) allows you to do just that. IA is essentially a combination of artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) that upgrades your operational toolkit, including your payroll management . This speeds up processes and enhances them using smart, adaptive ... [Read More]

Jun 3rd, 2024 - Amperity , an AI-powered enterprise customer data platform (CDP) for consumer brands, has unveiled a new composable approach for customer data management: the Lakehouse CDP. Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data. IT teams can optimise how data is stored and processed with any platform that uses lakehouses' open table formats to save time and lower costs. This composable and more secure flow of data ensures brands ... [Read More]

May 30th, 2024 - A cloud access security broker manages access between enterprise endpoints and cloud resources from a security perspective. Here's what to consider when selecting the right CASB for your enterprise. Cloud access security brokers (CASBs) explained As the name suggests, a cloud access security broker (CASB) manages access between enterprise endpoints and cloud resources from a security perspective. CASBs can be deployed on-premises or in the cloud; as a hardware appliance or software-only, as a ... [Read More]

May 30th, 2024 - Exploring what a composable architecture is, the critical role of leadership and the initial steps marketers can take to build a composable roadmap. Any marketer surely knows the value of being able to adapt quickly and efficiently to technological advances and changing market conditions. A composable marketing technology architecture offers a promising solution by allowing businesses to become more agile, resilient and customer-focused. ." Let's explore what a composable architecture is, the ... [Read More]

May 29th, 2024 - Consider the following two stats: 86% of web app attacks in 2022 were due to stolen credentials according to the Verizon DBIR . 60% of US-based users said they gave up accessing an app in the last month because they forgot their password according to the FIDO Online Barometer Report . This shows the delicate balance organizations need to strike between security and user experience when considering customer authentication and identity management. Too much friction and users drop off, not enough ... [Read More]

May 29th, 2024 - When it comes to network performance, there is a key decision that will land in the lap of the CIO: MPLS or SD-WAN. Current industry trends lean toward SD-WAN but it's important to note that shiny object syndrome might not result in an optimal business outcome. Choosing a technology based on productivity rather than what seems like the most "innovative" or "modern" option is the surest path to a high-performing network. IT leaders should decide based on which approach to networking will support ... [Read More]

May 28th, 2024 - In today's dynamic landscape, the evolution of the digital economy serves as a compelling catalyst for organizations to revamp their networks, facilitate remote work, enhance cloud connectivity, reinforce cybersecurity, and maximize productivity. In particular, the shift to cloud computing and remote work has increased the need for secure access for any user from any device and any cloud to network resources. As a result, security and risk management leaders are adopting secure access service ... [Read More]