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Innovative data integration in 2024: Pioneering the future of data integration
Data Integration Iot Data Organisations Tools Data Integration
May 8th, 2024 - This article discusses the latest advancements in the data integration industry and how organisations can successfully integrate these technologies into their existing data strategy. In the age of big data, where information is generated at an unprecedented rate, the ability to integrate and manage diverse data sources has become a critical business imperative. Traditional data integration methods are often cumbersome, time-consuming, and unable to keep up with the rapidly evolving data ... [Read More]

Source: cio.com
Artificial intelligence in banking has strong adoption by "data-first" FIs
Data Institutions Banking Account Services Financial Institutions
May 8th, 2024 - In the rapidly evolving world of digital banking, the financial services industry stands at the cusp of a revolution, powered by Artificial Intelligence (AI) and Machine Learning (ML). Artificial intelligence stands out as a transformative force, redefining how financial institutions engage with their account holders, optimize their operations, and innovate their services. The journey towards digital maturity , offers a foundation of research and a framework for understanding how banks and ... [Read More]

Source: cuinsight.com
AppOmni introduces ZTPM for enhanced cisibility in SaaS security
Access Applications Security Saas Data Ztpm
May 8th, 2024 - AppOmni unveiled AppOmni Zero Trust Posture Management (ZTPM), a solution set that strengthens security in modern infrastructures by bridging a critical gap in network-centric zero trust (ZT) architectures. Specifically, the framework provides visibility and monitoring into the configuration, security posture, and user behaviors within Software-as-a-Service (SaaS) applications. It also enables granular access and configuration management by ensuring mandatory single sign-on (SSO), multi-factor ... [Read More]

Source: helpnetsecurity.com
Marketing Technology Landscape Grows to 14,106 Solutions
Marketing Tools Martech Brinker Solutions Growth
May 7th, 2024 - Marketing technology solutions saw a growth rate of 27.8% year over year, according to the martech supergraphic. The martech landscape has seen a significant expansion, now featuring 14,106 solutions, marking a 27.8% increase from the previous year, mainly driven by advancements in AI and new tool integrations. Generative AI has significantly contributed to the growth, with new tools focusing on enhancing content and experience segments, indicating AI's deepening integration across various ... [Read More]

Source: cmswire.com
The Top 5 Pipedrive Alternatives for 2024
Sales Crm Features Users User Tools
May 7th, 2024 - Discover the top alternatives to Pipedrive. Explore a curated list of CRM platforms with similar features, pricing and pros and cons to find the best fit for your business. Pipedrive is a customer relationship management tool that offers sales software, email software and over 400 potential integrations. Its CRM platform acts as a centralized sales hub for reps to collaborate, optimize their current processes and generate accurate forecasting. While the tool is praised for the user interface ... [Read More]

Source: techrepublic.com
The Benefits of Combining Customer Journey Mapping With AI
Customer Journey Businesses Mapping Data Customers
May 7th, 2024 - AI integration in customer journey mapping offers profound behavioral insights, enabling highly personalized marketing strategies. Leveraging AI to analyze extensive customer data can significantly improve personalization, boosting customer satisfaction and retention. The use of artificial intelligence (AI) has significantly enhanced customer journey mapping, allowing businesses to gain deeper insights into customer interactions. Through AI-driven analysis, businesses gain profound insights ... [Read More]

Source: cmswire.com
CDP Success Depends on More than Marketers
May 7th, 2024 - The CDP Institute runs periodic roundtables where our members discuss industry issues. We had one earlier this week on the topic of helping companies make use of an existing CDP. We chose that topic because we frequently hear that many users don't know what to do with a CDP after it's built. The initial discussion followed the more or less expected path towards solutions such as developing change champions and publicizing success stories to encourage CDP use. Participants stressed the need for ... [Read More]

Source: customerthink.com
14,106 martech tools reveal 3 trends you should master
Martech Tools Year Genai Martech Growth Data
May 7th, 2024 - What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: "Do we control our ... [Read More]

Source: martech.org
Why CAPTCHAs Are Not the Future of Bot Detection
Captchas Kasada Captcha User Bot Detection
May 2nd, 2024 - CAPTCHAs, once seen as the gold standard for differentiating between humans and bots, are quickly becoming obsolete.  The notion that CAPTCHAs must continue to evolve to keep pace with artificial intelligence (AI) and machine learning (ML) is deeply flawed. In this blog, I'll debunk this idea with data-backed reasons why. Making CAPTCHAs More Difficult: A Counterproductive Trend CAPTCHAs are undeniably getting harder, but this isn't progress – it's a desperate response to an ... [Read More]

Source: securityboulevard.com
CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
May 1st, 2024 - Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those questions all the time. Here are my current answers. It's eleven years since the term "customer data platform" appeared in 2013. What stages has it gone through over that time? The first stage was just to recognize that CDP was a separate category of software. What was new about CDP was that it was packaged software that was building a customer database. Before then, ... [Read More]

Source: customerthink.com