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Event Info/New

The Role of AI in Automating CRM Workflows
Jun 28th, 2024 - on Unsplash Systems for managing customer interactions and streamlining procedures to increase revenue are crucial tools for modern companies. However, conventional CRM systems frequently require high human labor for jobs like data input, lead scoring, and follow-up reminders. At this point, artificial intelligence (AI) becomes relevant and provides a revolutionary method of automating CRM processes. By automating these mundane chores, AI not only improves productivity but also liberates CRM ... [Read More]

Source: customerthink.com
How M&M's transformed ERP and commerce with composable architecture
Mars Wrigley M M's Mach Alliance Experience Barz Brand
Jun 28th, 2024 - Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. Marketers gathered in New York last week to share strategies and gains in making their stacks composable. The MACH Alliance hosted MACH THREE, a two-day event that welcomed over 600 attendees. Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition ... [Read More]

Source: martech.org
What Is the Best Dialer for My Call Center?
Dialers Call Agents Calls Agent Center
Jun 28th, 2024 - Learn about five types of call center dialers, including the benefits and drawbacks of each solution. Discover the ideal dialing solutions to enhance productivity and efficiency in your operations. Choosing the right vessel is critical when setting out on the open waters. Though not exactly the same thing, picking the best dialer for your call center is also critical for meeting your specific business goals and reaching the most people with the least staff. There are ups and downs to each kind ... [Read More]

Source: techrepublic.com
Four ways to mitigate robotic process automation security risks
Security Rpa Rpas Data Automation Access
Jun 28th, 2024 - Robotic Process Automation (RPA) was designed to automate repetitive, rule-based tasks traditionally performed by human workers. Using software robots or "bots," RPA can handle high-volume tasks such as data entry, transaction processing, and other administrative functions efficiently and accurately. Unlike traditional automation, RPA can interact with various applications and systems in the same way a human would, offering versatility and ease of integration into existing workflows. Low-code ... [Read More]

Source: scmagazine.com
Collaborative Learning and Conversational Intelligence in AIOps
Ci Cl Insights Intelligence Aiops Experts
Jun 27th, 2024 - Learn how the convergence of CL (collaborative learning) and CI (conversational intelligence) enables a future where AI handles data and tasks while humans focus on creativity. As AI rapidly advances, new applications within AIOps are gaining momentum. Dr. Maitreya Natu, writes how Collaborative Learning and Conversational Intelligence have emerged as important trends in 2024, driving seamless cooperation between humans and AI in IT operations. As artificial intelligence (AI) rapidly advances, ... [Read More]

Source: spiceworks.com
Council Post: The Evolution Of Customer Understa­nding In The Age Of Digital Transformation
Customer Digital Solutions Transformation Service Understanding
Jun 26th, 2024 - The Evolution Of Customer Understa­nding In The Age Of Digital Transformation Brian Enright is the CEO and Managing Director of DP World Americas . In today's rapidly evolving marketplace, the importance of deeply understanding and engaging with your customer has never been more critical. This is particularly true for the logistics and supply chain sectors, where maintaining strong customer relationships is essential for navigating the complex landscape of global trade. And yet amid the ... [Read More]

Source: forbes.com
How to master identity resolution in a warehouse-native world
Data Identity Customer Resolution Capabilities Warehouse
Jun 26th, 2024 - An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates ... [Read More]

Source: martech.org
Is MACH Architecture at an Inflection Point for Digital Experiences?
Mach Architecture Digital Experience Business Birkholm Petersen
Jun 25th, 2024 - MACH architecture — Microservices-based, API-first, Cloud-native SaaS and Headless — has reached an "inflection point" because many industry verticals want to build off a model that decouples the user interface from diverse "as-as-service" digital experience modules. last week in New York City where digital customer experience professionals came to advance the movement toward composability and open, best-of-breed technology ecosystems. "MACH's earliest evangelists are ecommerce ... [Read More]

Source: cmswire.com
Skills Employees Need In Order to Leverage Generative AI
Jun 25th, 2024 - I originally wrote today's post for Coveo. It appeared on their site on March 21, 2024 The hottest topic in business today is artificial intelligence, specifically generative AI, a form of artificial intelligence that is capable of generating text, images, videos, audio, data, analyses, etc. based on prompts to do just that. As AI becomes more and more prevalent in the workplace, the fear that it will replace employees continues to grow. Rather than worrying about that, consider that human ... [Read More]

Source: customerthink.com
Why Digital Transformation Strategy is Important for Businesses in 2024?
Digital Customer Transformation Businesses Data Strategy
Jun 25th, 2024 - Businesses face new challenges and chances. They come from fast tech advances, changing consumer preferences, and global disruptions. Enterprise digital transformation across industries is adopting digital transformation. They aim to remain competitive and relevant in the digital age. This article explores the importance of digital transformation for businesses in 2024. It explains key points and gives practical insights for success. Top 5 Reasons Why Digital Transformation Strategy is ... [Read More]

Source: ventsmagazine.com