Tech-Gofer

Event Info/New

Is MACH Architecture at an Inflection Point for Digital Experiences?
Mach Architecture Digital Experience Business Birkholm Petersen
Jun 25th, 2024 - MACH architecture — Microservices-based, API-first, Cloud-native SaaS and Headless — has reached an "inflection point" because many industry verticals want to build off a model that decouples the user interface from diverse "as-as-service" digital experience modules. last week in New York City where digital customer experience professionals came to advance the movement toward composability and open, best-of-breed technology ecosystems. "MACH's earliest evangelists are ecommerce ... [Read More]

Source: cmswire.com
Skills Employees Need In Order to Leverage Generative AI
Jun 25th, 2024 - I originally wrote today's post for Coveo. It appeared on their site on March 21, 2024 The hottest topic in business today is artificial intelligence, specifically generative AI, a form of artificial intelligence that is capable of generating text, images, videos, audio, data, analyses, etc. based on prompts to do just that. As AI becomes more and more prevalent in the workplace, the fear that it will replace employees continues to grow. Rather than worrying about that, consider that human ... [Read More]

Source: customerthink.com
The truth behind martech stack composability
Center Martech Specialist Platform Marketing Apps
Jun 25th, 2024 - Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes. The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that challenges both these perspectives. Composability, it turns out, isn't just a buzzword or a strategy — it's the actual practice of successful companies ... [Read More]

Source: martech.org
7 CRM Statistics That Matter For Sales Teams
Jun 25th, 2024 - [ Designed by ConvergeHub ] Sales process are more complex these days with data being the soul of it. It has various phases and if these are not properly recorded and analyzed, chances are you will lose a significant number of potential opportunities that could probably add to your revenue. As a result, businesses needed a solution to manage their pipelines. Here comes the role of an online CRM Software that helps manage the sales pipelines while taking care of marketing and support. Now the ... [Read More]

Source: customerthink.com
How do we protect and maintain the security of the modern browser?
Security Devices Data Sase Browser Access
Jun 25th, 2024 - Prioritizing enterprise browsers and embracing advanced SASE technologies helps organizations safeguard digital assets and ensures resilience in an increasingly interconnected and dynamic digital environment. The modern web browser has undergone a profound transformation in recent years, becoming an indispensable tool in today's digital age. It facilitates online communication and provides unparalleled productivity, especially as organizations continue to transition to hybrid work models and ... [Read More]

Source: csoonline.com
Headless Architecture: Enhancing SEO and Digital Experience Through Modern Web Development
Content Web Platforms Architecture Frameworks Data
Jun 24th, 2024 - The performance improvements that headless architecture can bring can also benefit SEO and the experience, but rarely is it explained how. The past few years have shown tremendous growth in the adoption of headless architecture, especially with new implementations of both content and commerce platforms. Over the last year, a majority of the new site builds I've worked on have been headless. And it's not just But the headless value proposition is usually explained in technical terms that don't ... [Read More]

Source: cmswire.com
From the perimeter to SASE: The evolution of network security
Network Cloud Security Trust Sase Zero Trust
Jun 21st, 2024 - Network security has changed drastically in the last 10 years. Gone is the old perimeter-based defense model. The rapid expansion of cloud computing and the explosion of remote work that accompanied the COVID-19 pandemic have led to the adoption of two complementary but different models of network security: zero trust and secure access service edge No more limits Once upon a time, an organization's networks had a physical limit. When you got to the office and booted your PC, you were on the ... [Read More]

Source: scmagazine.com
APIs are "very important" to martech buyers today, but they'll be crucial for the coming wave of AI agents
Jun 20th, 2024 - Take a guess at filling in the blank here: _______ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs . Let's discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI . LLM AI engines from OpenAI, Google, Anthropic, Meta, et al., are ultra-powerful — but increasingly commoditized. ... [Read More]

Source: customerthink.com
3 more pointers to navigate the confusing martech marketplace
Martech Data Accessibility Marketing Tools Compliance
Jun 20th, 2024 - Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration. My previous article, " 3 pointers to navigate the confusing martech marketplace ," offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.  It's just as important to approach this transformation with a strategic, deliberate and ... [Read More]

Source: martech.org
Weighing Up Traditional Code, Low-Code, and Generative AI
Data Business Code Nc Lc Solutions
Jun 20th, 2024 - Discover how businesses can benefit from LC/NC solutions and why democratizing data access is essential for agile decision-making. Imtiaz Mohammady, CEO of Nisum, explores how leveraging low-code/no-code solutions and generative AI can empower business units to manage their data pipelines and automate tasks, fostering agility and enhancing decision-making processes. In 2023, a triple squeeze of economic pressure and tech talent with a high price tag led Chief Information Officers (CIOs) to ... [Read More]

Source: spiceworks.com