Dec 7th, 2024 - Happy holiday season, ye merry marketing maestros! Here's a marvelous way to get prepped and psyched for the New Year that's right around the corner. Frans Riemersma and I just released our latest report, Martech for 2025 . It's 108 pages of our latest research and analysis of what's actually happening with marketing technology in the maelstrom of madness. No heaps of hype. Just hard data and a hopefully helpful framing of the facts. You can pick up a free copy here . Here's a quick peek at ... [Read More]

Dec 6th, 2024 - In today's fast-paced digital world, finding the sweet spot between automation and personal connection can be a game-changer for customer engagement. In this article, marketing leaders and CEOs share their proven strategies for achieving this delicate balance. From automating routine processes to personalizing key touchpoints, the insights begin by highlighting the importance of efficiency without sacrificing authenticity. The final expert recommendation underscores the critical role of human ... [Read More]

Dec 6th, 2024 - From real-time sentiment analysis to predictive journey mapping, AI ensures seamless, personalized interactions. (CCaaS) solutions to meet the needs of their customers. In 2025, the CCaaS market is set to witness significant innovations to enhance operational efficiency, improve customer satisfaction and integrate advanced technologies including artificial intelligence (AI). From next-generation omnichannel capabilities to smarter AI-driven insights, the roadmap for CCaaS product development is ... [Read More]

Dec 6th, 2024 - Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams. Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and the associated martech job description . Understanding this also helps with martech team formation . Where martech fits in the organization As a ... [Read More]

Dec 6th, 2024 - Imagine if your business could deploy a team of virtual agents that not only execute repetitive tasks but also make strategic decisions, learn, collaborate and adapt in real-time to changing conditions — all at a scale that was once unattainable due to limitations in hiring, capitalization or other constraints. This is the power of agentic AI, a transformative technology that automates business processes, enabling organizations to scale operations, decision-making and innovation ... [Read More]

Dec 5th, 2024 - There are a few cases for using MPLS — but most have moved on from multiprotocol label switching and found a cheaper, more flexible solution. Multiprotocol label switching (MPLS) is a network technology for routing and packet forwarding in private, wide-area network (WAN) connections. It is a switching mechanism that uses labels to decide the shortest possible path instead of the usual network address. In general, these labels are more effective for directing data through paths than ... [Read More]

Dec 5th, 2024 - The challenges facing branch networks are multifaceted, requiring IT leaders to address increased demand, growing complexity, and IoT exposure while ensuring robust security. As organizations embrace digital transformation, branch offices have become critical hubs for innovation and operations. They host diverse devices, users, and cloud-enabled applications that drive business agility and customer engagement. However, the rapid expansion of branch infrastructures has introduced significant ... [Read More]

Dec 5th, 2024 - Abstract In today's fast-paced business world, companies are sitting on massive amounts of data. But raw data on its own isn't helpful; businesses need ways to turn that data into action. That's where Business Intelligence (BI) comes in. Traditionally, BI helps businesses understand what's happened in the past, and predict what might happen in the future. However, Intelligent Agents (IA)—autonomous systems that can make decisions, learn from their environment, and take action—add a ... [Read More]

Dec 4th, 2024 - In 2006, we founded Marketo and I helped create the traditional B2B marketing playbook—the one built on MQLs, marketing automation, and measuring everything. For years, it worked brilliantly. Marketing finally had a seat at the revenue table, with clear metrics and predictable processes. Now we're watching that playbook fall apart, just as AI is fundamentally changing how we work and how we buy. It's the perfect storm: declining effectiveness of traditional demand generation colliding ... [Read More]

Dec 3rd, 2024 - Discover the best CRM for Outlook integration to enhance your productivity. Compare different solutions and explore your options today. A CRM for Outlook is a customer relationship management solution that can integrate with the Microsoft email platform. If you're already using Outlook as an email provider, it makes sense to consider investing in a CRM with that integration available so that your business communications and analytics are all connected. Here's a comprehensive list of CRM tools ... [Read More]