May 21st, 2024 - Whether it's the way we're raised, the cultures we come from, or the lifestyles we lead, a number of factors shape what we want to buy, and why we want to buy it. Despite these differences, consumers have something in common: we all want to feel seen and valued as unique individuals and we love to be recognized through personalized experiences. In our data-driven world, brands have ample opportunities to collect valuable information from customer touchpoints, including purchase history, cart ...
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