May 30th, 2024 - Exploring what a composable architecture is, the critical role of leadership and the initial steps marketers can take to build a composable roadmap. Any marketer surely knows the value of being able to adapt quickly and efficiently to technological advances and changing market conditions. A composable marketing technology architecture offers a promising solution by allowing businesses to become more agile, resilient and customer-focused. ." Let's explore what a composable architecture is, the ... [Read More]

May 30th, 2024 - The report uncovers misalignments in how companies approach martech spending, implementation and integration. The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI.  The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology portion of the ... [Read More]

May 30th, 2024 - A cloud access security broker manages access between enterprise endpoints and cloud resources from a security perspective. Here's what to consider when selecting the right CASB for your enterprise. Cloud access security brokers (CASBs) explained As the name suggests, a cloud access security broker (CASB) manages access between enterprise endpoints and cloud resources from a security perspective. CASBs can be deployed on-premises or in the cloud; as a hardware appliance or software-only, as a ... [Read More]

May 29th, 2024 - When it comes to network performance, there is a key decision that will land in the lap of the CIO: MPLS or SD-WAN. Current industry trends lean toward SD-WAN but it's important to note that shiny object syndrome might not result in an optimal business outcome. Choosing a technology based on productivity rather than what seems like the most "innovative" or "modern" option is the surest path to a high-performing network. IT leaders should decide based on which approach to networking will support ... [Read More]

May 29th, 2024 - Consider the following two stats: 86% of web app attacks in 2022 were due to stolen credentials according to the Verizon DBIR . 60% of US-based users said they gave up accessing an app in the last month because they forgot their password according to the FIDO Online Barometer Report . This shows the delicate balance organizations need to strike between security and user experience when considering customer authentication and identity management. Too much friction and users drop off, not enough ... [Read More]

May 29th, 2024 - AI in customer service enables instant, 24/7 support, improving response times and ensuring accuracy. The evolution of AI in customer service has significantly transformed how businesses interact with their customers, ushering in a new era of efficiency and personalization. From chatbots that handle routine inquiries to advanced systems that predict customer needs, AI has redefined customer experience. , which promises to bring a fully conversational AI application to mobile devices, enabling ... [Read More]

May 29th, 2024 - Contact management ensures accurate, organized and accessible information for effective communication and relationship building. Contact management is crucial for businesses as it centralizes and organizes information about customers, partners and suppliers. By maintaining a well-structured contact management system, companies can easily access and update contact details, interaction history and preferences. This centralization not only streamlines communication but also ensures that ... [Read More]

May 28th, 2024 - In today's dynamic landscape, the evolution of the digital economy serves as a compelling catalyst for organizations to revamp their networks, facilitate remote work, enhance cloud connectivity, reinforce cybersecurity, and maximize productivity. In particular, the shift to cloud computing and remote work has increased the need for secure access for any user from any device and any cloud to network resources. As a result, security and risk management leaders are adopting secure access service ... [Read More]

May 28th, 2024 - Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for nearly a decade, and they have already become a critical part of one's overall customer data strategy. Although many of us are not actively looking for even more technology to buy (see Scott Brinker's latest martech landscape !), there are key reasons successful global organizations are ... [Read More]

May 27th, 2024 - Citizen developers are transforming the landscape of app development . These non-professional developers leverage low-code and no-code platforms to create applications without extensive programming knowledge. This democratization of app development enables businesses to innovate rapidly. With easy-to-use interfaces and drag-and-drop features, anyone with a creative idea can turn it into a functional application. This movement is breaking down the barriers traditionally associated with software ... [Read More]